Singapore’s Biggest Tip Jar
ION Orchard

In search of Singapore’s top service staff, Singapore’s Biggest Tip Jar was conceived to promote the second season of a local reality TV series titled, “Can you Serve?”

To award the champion emerging from the TV series, the team built an interactive Rube Goldberg machine representing the nation’s biggest tip jar. Visitors entering the official “Can you Serve” website and Facebook page could show their support by clicking on the “Like” button. In real time, each Facebook ‘Like’ triggers the release of a S$1 coin into the tip pool, for the winning service staff to bring home at the end of the contest.

Agency: BBH Asia Pacific

Selected Works

Moving Stories
Changi Airport Group

AIRism in a Lab
Uniqlo Singapore

Looking into a Jewel
Changi Airport Group

A Feathery Trail of Adventures
Changi Airport Group

Rhythm in Technicolour
2017 F1 Singapore Grand Prix

WTA Finals Singapore 2017
Singapore Tourism Board

Unusual Tunes
Hermès Singapore

Second Nature
National Museum of Singapore

Interactive Green Corridor
2016 F1 Singapore Grand Prix

Interactive Nature Projection
2016 F1 Singapore Grand Prix

Make it Your Singapore
Flip-dot Installation

Marble Run
2015 F1 Singapore Grand Prix

National Museum of Singapore

Projection Mapping
National Museum of Singapore

Singapore’s Biggest Tip Jar
ION Orchard

Leather Forever


Nike Trackball

Absolut Canvas
Singapore Night Festival

Nikon Asia

Guardian Angel
AWARE Singapore


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