Unusual Tunes
Hermès Singapore

In line with Hermès International’s theme for 2017’s window displays, “Object Sense”, Insert Coin played on the idea of The Intelligent Object, where the ingenuity of Hermes Objects were narrated through a musical parody.

Titled “Unusual Tunes”, Insert Coin examined how sound, as a form, is a means through which humans recognise objects. A single sound can convey a feeling, a message and act as a voice for the larger spirit for which the object exists.

Every Hermès product has a voice, and by representing the product and its associated details as part of a musical note or instrument, we can perhaps hear this voice playing inside our minds.

If Hermès were to interpret music out of its products, this would probably be how it will look like.

Mentions + Credits
Creative: Jack Tan
Production & Build: H.A.M. Creations
Video: Jenson Lee

Selected Works

Moving Stories
Changi Airport Group

AIRism in a Lab
Uniqlo Singapore

Looking into a Jewel
Changi Airport Group

A Feathery Trail of Adventures
Changi Airport Group

Rhythm in Technicolour
2017 F1 Singapore Grand Prix

WTA Finals Singapore 2017
Singapore Tourism Board

Unusual Tunes
Hermès Singapore

Second Nature
National Museum of Singapore

Interactive Green Corridor
2016 F1 Singapore Grand Prix

Interactive Nature Projection
2016 F1 Singapore Grand Prix

Make it Your Singapore
Flip-dot Installation

Marble Run
2015 F1 Singapore Grand Prix

National Museum of Singapore

Projection Mapping
National Museum of Singapore

Singapore’s Biggest Tip Jar
ION Orchard

Leather Forever


Nike Trackball

Absolut Canvas
Singapore Night Festival

ToToToday App

Nikon Asia

Guardian Angel
AWARE Singapore


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