Moving Stories
Changi Airport Group
Singapore’s Biggest Tip Jar
ION Orchard
In search of Singapore’s top service staff, Singapore’s Biggest Tip Jar was conceived to promote the second season of a local reality TV series titled, “Can you Serve?”
To award the champion emerging from the TV series, the team built an interactive Rube Goldberg machine representing the nation’s biggest tip jar. Visitors entering the official “Can you Serve” website and Facebook page could show their support by clicking on the “Like” button. In real time, each Facebook ‘Like’ triggers the release of a S$1 coin into the tip pool, for the winning service staff to bring home at the end of the contest.
Agency: BBH Asia Pacific
